Most gaming gear is designed to look like equipment. We wanted something else.
RGB. Sharp angles. Hostile colors. Performance dressed up as aggression. We grew up on this stuff, and somewhere along the way we stopped believing it had to be that way.
Nuuen exists for the players who care about how things feel under their hand — the weight of a pad, the texture of a glide, the color of the room they spend hours in. Gear that performs at the top tier, but belongs in a space you actually want to be in.
The Apricot Alpha is our first attempt. A small launch. The first 500 people get in early because we want to start with the ones who get it.
— Lorenzo · Founder
DETAIL · 01 / STITCHED EDGE
DETAIL · 02 / BRANDING
Built for serious play, quietly.
No marketing language about esports-grade or tournament-tested. Just four things the Apricot Alpha does well, said plainly.
01
Hybrid weave surface
Engineered for control and speed. Tracks predictably across every sensor — Hero, Focus Pro, PixArt.
02
Tournament-grade size
500 × 500mm XXL. Built to the dimensions serious players actually use. Full keyboard, full sweep.
03
Stitched edges
Reinforced white edge stitching that survives years of use. No fraying. No peeling.
04
Anti-slip foundation
Dense rubber base that holds through aggressive flicks. No shift. No lift.
The unboxing
Designed to be opened.
The Apricot Alpha arrives in a numbered presentation box — built to be unboxed once, kept forever.
Founding 500 members receive a sealed founder's edition variant, numbered i. through cd. (1–500), available only during pre-launch.
The Founding 500
Get in early.
342 of 500 slots remaining · Closes when full
i.
48-hour early access
Founding members get the launch link before the public release. First pick, first crack at limited variants.
ii.
15% off launch day
A founder-only discount code, sent to your inbox the day of release. Yours to use or pass along.
iii.
A variant not sold publicly
A limited founder's edition Apricot Alpha — numbered, distinct, never restocked in the public store.
You're in.
Check your inbox for a confirmation from us. You'll get the launch link 48 hours before public release, plus a 15% founder code on launch day.
No spam · Roughly two emails per month · Unsubscribe anytime
Common Questions
The practical stuff.
When does Nuuen launch?
+
The Apricot Alpha launches publicly in approximately five months. Founding 500 members get access 48 hours before that — we'll email you the date as soon as inventory lands.
Where will I be able to buy it?
+
Amazon US first, with direct sales through our store opening shortly after. Founding 500 members will receive their early access link by email — you can use it on Amazon or here.
What makes the Apricot Alpha different?
+
Hybrid weave engineered for control and speed. Tournament-grade dimensions (500 × 500mm XXL). Reinforced white stitched edges built to last. Premium materials without the aggressive gamer-brand aesthetic that defines most peripheral gear.
What do I get for joining the Founding 500?
+
48-hour early access before public launch, 15% off on launch day, and a limited founder's edition variant not sold to the general public. We cap it at 500 because we want to start with people who actually care about the brand.
Choosing a selection results in a full page refresh.
